Transforming the Way You
Trade Crypto

Your Trusted Partner in OTC Crypto Trading

Redefining OTC Cryptocurrency Services

At HODL OTC, we aim to bridge the gap in South Africa’s cryptocurrency market by offering tailored, secure, and efficient over-the-counter solutions. 

Vision
HODL OTC is positioned as a premier provider of over-the-counter (OTC) cryptocurrency services in South Africa, addressing the unique demands of both individual and institutional clients. By focusing on comprehensive solutions that go beyond mere trading, we have established ourselves as a trusted partner in the rapidly evolving digital currency landscape. Our commitment to exceptional service, competitive pricing, and efficient execution has cultivated a loyal customer base, making us a significant player in the local market.
Mission
At HODL OTC, our mission is to empower our clients by providing accessible and efficient cryptocurrency solutions that simplify the complexities of digital currency transactions. We aim to foster trust and transparency within thMie OTC market, ensuring that our clients can navigate the cryptocurrency ecosystem with confidence.
The Problem

The cryptocurrency market is often perceived as complex and challenging, fraught with arduous trading processes and security concerns. Many potential investors and businesses recognize the potential of digital assets but are deterred by the cumbersome traditional exchanges and the lack of tailored services to meet their specific needs. HODL OTC identifies these gaps as opportunities to serve clients seeking a more streamlined approach to crypto transactions.

Why choose us?

HODL OTC offers a suite of tailored services designed to address the complexities of cryptocurrency trading, including personalised OTC trading and secure payment acceptance solutions. Our platform ensures rapid execution with a focus on competitive pricing, thus facilitating a seamless experience for our clients. By prioritising customer support and operational efficiency, we take the burden off our clients, allowing them to capitalise on market opportunities without the typical associated hassles.

Meet the team

Driven by innovation, collaboration, and a shared commitment to empowering your financial journey.

Conrad Rheeder
Conrad Rheeder Advisor and Shareholder
Conrad Rheeder is a seasoned entrepreneur and business leader with over 20 years of experience across financial industries. Specialising in new business development, strategic planning, and corporate sales, Conrad has a proven track record in project management and business strategy. With an educational background in Electrical and Electronics Engineering, he provides valuable guidance and expertise to HODL OTC.
Jacques Serfontein
Jacques Serfontein Chief Executive Officer
Jacques Serfontein is a lifelong entrepreneur and a graduate of the University of Cape Town’s Blockchain and Digital Currencies programme. With over eight years of experience in the crypto space, he founded Bitmart in 2015, pioneering Africa’s first physical cryptocurrency store, and later launched HODL OTC in 2020, which facilitated over R177 million in trades within its first year. Jacques is passionate about innovation, trust, and transparency, driving the adoption of digital financial solutions.
Alex Winterburn
Alex Winterburn Chief Operating Officer
Alex Winterburn brings over 22 years of expertise in sales, business development, and leadership, including roles in banking and as Country Head of S&P Global. With qualifications including an MBA, Certified Management Accountant, and honours in Financial Planning, Alex entered the crypto space in 2017 and has played a pivotal role in scaling HODL OTC. He specialises in marketing, partner expansion, and business management, ensuring clients have a seamless experience.
Cindy Serfontein
Cindy Serfontein Chief Risk Officer and Key Individual
Cindy Serfontein is responsible for regulatory compliance and ensuring HODL OTC’s accountability to its clients. She oversees compliance frameworks, onboarding, and trading activities, combining her regulatory expertise with trading knowledge. Cindy’s dedication to operational integrity and client trust is integral to the company’s success.
Carla Vermaak
Carla Vermaak Financial Manager
Carla Vermaak has been with HODL OTC since its inception, contributing over 23 years of financial expertise and seven years within the group. With a diploma in bookkeeping earned in the UK, Carla is committed to leveraging technology and strategic financial management to drive growth, efficiency, and excellence.
Marcus van der Merwe
Marcus van der Merwe Head of Technical and Client Support
Marcus van der Merwe, a Computer Science graduate, has over 20 years of experience in the IT sector. He previously served as Managing Director of Bitmart Mining and Power, excelling in client relations and technology leadership. Marcus’s strategic management and communication skills are key to fostering growth and partnerships at HODL OTC.
Cecelia Seymour
Cecelia Seymour Marketing Manager and VIP Client Trader
Cecelia Seymour, a founding team member, initially contributed her expertise in compliance and trading. With a background in intellectual property law, she discovered a passion for marketing and now focuses on client engagement and promoting HODL OTC’s vision. Cecelia brings a unique blend of creativity and strategic insight to her role.

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